Makoto Collective

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Makoto Collective

Your store,
built to grow.

A complete, custom-built Shopify store — designed exclusively for Makoto Collective, delivered in five clear stages with payment tied to each delivery.

Prepared for Dan & Estela Target launch August 2026 Platform Shopify
How this works

Five stages. You approve each delivery before the next one begins — and before the next payment falls due.

Each stage has a defined scope and a fixed price. Nothing is charged for the next step until you have seen and signed off on the previous one. The schedule is tied to your branding team's delivery — design work begins exactly when the visual identity is ready. With assets expected in early July, the store can realistically launch by the end of August.

Your theme

Built for you — not borrowed from a template

Most Shopify projects start from a commercial theme shared with thousands of other stores. Your store is built from scratch, specifically for Makoto Collective — and it's included in the project price.

Included · Recommended
Custom Theme
Designed and built exclusively for Makoto Collective. No other store will have this theme.
Licence cost to you€0 — included
Market value~€400–500 saved
OwnershipExclusive to your brand
Timeline from brand assets8 weeks
A commercial theme would cost you €400–500 separately and would be shared with many other stores. This is included at no extra cost.
Alternative available
Licensed Commercial Theme
Starting from an existing template (e.g. Impulse, Prestige), customised to your brand.
Licence cost to you~€400–500 (separate)
OwnershipShared with other stores
Timeline from brand assets6 weeks (2 weeks faster)
Project feeFrom €1,850
Choose this if speed is the absolute priority. The 2-week saving comes at a direct cost to you of ~€400–500 for the licence.
The build

Five stages, from setup to open doors

Each stage delivers something you can see and use. SEO (Search Engine Optimisation — how customers find you on Google) basics are included from Stage 1.

01

Setup & Foundations

Store environment configured, domain connected, business email set up, categories built, and your store's presence on Google Search established from day one through essential SEO (Search Engine Optimisation) setup.

Shopify environment Domain & SSL (security certificate) Business email Navigation & categories SEO (Search Engine Optimisation) basics Google Search Console — visibility tool
02

Custom Theme & Design

Your brand applied to a purpose-built theme. Homepage, collection pages, product pages, About and Contact — designed to feel minimalist, warm and exclusively Makoto Collective. Fully tested on mobile phones and tablets.

Custom theme built from scratch Homepage Collection & product pages About & Contact Mobile & tablet optimised Revisions included
03

Products, Payments & Shipping

Up to ten products published with descriptions, photos and pricing. Secure checkout live with Apple Pay, Google Pay and Revolut Pay. Delivery configured for Ireland and the EU (European Union) with real courier rates.

Up to 10 products published Stripe + Apple Pay + Google Pay + Revolut Pay Ireland & EU shipping via DPD (courier) Free shipping over €45 VAT (Value Added Tax) configuration
04

Trust, Analytics & Reviews

Legal pages, cookie compliance, analytics tracking from day one, automated customer reviews, and email flows that recover revenue from the very first order.

Privacy, Returns & Terms pages Cookie consent — GDPR (EU data privacy law) Analytics & marketing tracking pixels Automated customer reviews Welcome & abandoned-cart emails First-order discount
05

Launch & Training

Full QA (Quality Assurance — testing everything before going live) across all devices, a real test purchase, a controlled soft launch, and a 90-minute training session so you can manage the store confidently from day one.

Full QA (Quality Assurance testing) Real-money test purchase Soft launch & monitoring Training session (90 min, recorded) Written admin guide Full handover 30-day warranty
Schedule

Detailed project timeline

Brand assets expected around 2 July. Target launch: end of August. September is reserved as a buffer if any dependency runs late.

JuneJulyAugustSeptember
June
July
August
September
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
Branding Team
Visual identity process
Strategy → Verbal → Logo, colours, typography
★ Assets ~Jul 2
Store Build (Marcus)
Stage 1 — Setup & Foundations
Foundations — no dependencies
Content & product prep
Descriptions, images, legal drafts
Stage 2 — Custom Theme
Custom theme built & designed
M2 — €350
Stage 3 — Products & Payments
Products, checkout, shipping live
M3 — €450
Stage 4 — Trust & Analytics
Legal, GDPR, analytics
M4 — €350
Stage 5 — Launch & Training
QA, go-live, training
🚀 Launch + M5 — €300
September — buffer if delays
Client Actions Required
Company registration (CRO)
CRO in progress
Business banking + DPD account
Revolut Business + DPD (courier account)
Cosmetics compliance (EU law)
EU Responsible Person + CPNP registration — must complete before launch
Build stages
Branding team
Client actions
Client — ongoing
September buffer
◆ Payment milestones
Dependency logic: Stage 2 cannot start before brand assets arrive (~2 July). Stage 3 cannot start before business banking and DPD accounts are active. Stage 5 (go-live) requires cosmetics compliance to be confirmed by you and your supplier. September is built in as contingency — if everything runs on schedule, launch happens in August.
June
Stage 1 — Foundations

Starts on kickoff, no dependencies.

June → July 2
Branding in progress

Strategy, verbal identity, visual identity (logo, colours, typography). Assets expected ~2 July.

July
Stage 2 — Custom Theme

Design starts when brand assets arrive.

August
Stages 3–5 — Launch

Products, payments, trust layer, go-live. Target: end of August.

September
Buffer

Reserved for any delays in dependencies (banking, DPD, cosmetics compliance).

Your side

What we'll need from you

Each item unlocks a stage. Most are already in motion.

Brand assets from your designer

Logo, colour palette, typography and guidelines. Expected around 2 July — unlocks Stage 2.

Expected ~2 July

Company registration (CRO)

Registration with the CRO (Companies Registration Office) — needed to open your business bank account and courier account.

Completing June

Business banking

Revolut Business with bank account number (IBAN) — needed to activate your payment system. Unlocks Stage 3.

After company registration

DPD courier account

A business shipping account with DPD Ireland — needed to configure delivery rates. Unlocks Stage 3.

After company registration

Product information & photos

Details and images for the launch range — most is ready in your spreadsheet. Can be finalised during July.

Largely ready

Cosmetics compliance

An EU Responsible Person designated, English-language labelling confirmed, and CPNP (EU Cosmetic Products Notification Portal) registration for each product. A legal requirement before any product can be sold. Unlocks Stage 5.

To complete with your supplier
Running costs

What the store costs to operate

Third-party subscriptions billed directly to you — in your name, under your control. None of this is marked up in the project fee.

ItemFrequencyYour cost
Shopify Basic — the store platformMonthly€36 / month
Business email (Google Workspace)Monthly€6 / account / month
Domain renewals (.ie / .eu / .com — already owned)Annual~€15 / domain / year
Shipping app (DPD connector)Monthly, from first orders€0 – €40 / month
Customer review collection appMonthly~€10 – 15 / month
Cookie & GDPR compliance toolFree
Stripe payment processing (per sale)Per transaction~1.7% + €0.25
Custom theme — built for your brandOne-off (included in project)€0 — included
If licensed commercial theme chosen insteadOne-off~€400 – 500
Estimated monthly running cost: approximately €52 – €95 / month, depending on shipping volume. Stripe fees vary with sales. Your domains are already paid.
Investment

Choose how you'd like to pay

Two options — the total depends on the payment structure you prefer.

Simple
Full payment or 2 instalments
€1,850 total
  • Full payment: €1,850 at kickoff — store delivered in full
  • 2 instalments: €925 at kickoff + €925 at go-live
Save €150 compared to the per-stage option.
Per delivery
Pay per stage — 5 payments
€2,000 total
  • Each payment due when that stage is delivered and approved
  • Nothing charged for the next stage until you sign off the previous one
€150 more for the flexibility of paying as each delivery is made.

Per-stage breakdown

€2,000 total
€550
€350
€450
€350
€300

Stage 1 is paid at kickoff. Each following payment falls due on delivery and approval of the previous stage, before the next begins.

01
Setup & Foundations
June 2026 · Starts on kickoff
€550
Due at kickoff
Delivered
Store environment Domain & SSL (security certificate) Business email Navigation structure SEO (Search Engine Optimisation) basics Google Search Console — search visibility tool
No dependencies — starts immediately
02
Custom Theme & Design
July 2026 · After brand assets (~2 July)
€350
Due on approval
Delivered
Custom theme built exclusively for Makoto Homepage Collection & product pages About & Contact Mobile & tablet optimised Revisions included
Waiting on: brand assets from your designer (~2 July)
03
Products, Payments & Shipping
Early August 2026
€450
Due on approval
Delivered
Up to 10 products published Stripe + Apple Pay + Google Pay + Revolut Pay Ireland & EU shipping Free shipping over €45 Full checkout verified
Waiting on: business banking IBAN · DPD (courier) account
04
Trust, Analytics & Reviews
Mid-August 2026
€350
Due on approval
Delivered
Privacy, Returns & Terms pages Cookie consent — GDPR (EU data privacy law) Visitor analytics & marketing pixels Automated customer reviews Welcome & abandoned-cart emails First-order discount
No external dependency
05
Launch & Training
End of August 2026 · Go-live
€300
Due on go-live
Delivered
Full QA (Quality Assurance testing) Real-money test purchase Soft launch & monitoring Training session (90 min, recorded) Written admin guide Full handover 30-day warranty
Waiting on: cosmetics compliance confirmed (EU Responsible Person + CPNP registration)
After launch — when you're ready

Each module below is independently scoped and fixed-price. Add any of them in any order once the store is live.

Email Marketing — Full Platform
€550
Full integration with a professional email platform: welcome series, 3-email abandoned-cart sequence, campaign templates and subscriber management. Basic email flows are already included in Stage 4.
Growth
Advanced SEO (Search Engine Optimisation)
€650
A focused project to move your store up Google rankings when Irish customers search for Japanese beauty products. We research the exact words your buyers use, rewrite key pages around those terms, and apply technical improvements to rank above competitors. Best done 4–6 weeks post-launch when real visitor data is available. Stage 1 covers the essential foundations.
Growth
Etsy Marketplace
€700
Your products listed on Etsy as a second sales channel, with stock levels kept in sync automatically between both platforms.
Channels
Sales → Accounting Automation
€600
Every sale, refund and fee sent automatically to your accounting software (Xero or QuickBooks), removing manual data entry. Includes low-stock alerts.
Operations
Blog & Content Hub
€500
A Journal section for brand storytelling — Japanese beauty rituals, sake culture, product stories. Editorial structure ready for regular content that builds long-term search visibility.
Brand
Custom modules
On request
Loyalty programme, wholesale portal, multi-currency, multichannel stock management — quoted as the business grows.
Beyond
Ongoing support

Two simple options after the 30-day warranty period. No long-term commitment required.

Monthly Plan
€150 / month
Cancel any time with 30 days' notice
  • Platform updates & security
  • Priority support — agreed response levels (P1 critical / P2 major / P3 minor)
  • Small product additions & content updates
  • Monthly check-in
Ad-hoc Hours
€25 / hour
One-off tasks, no monthly commitment
  • Product batch additions
  • Seasonal design updates
  • Content changes
  • Any task outside the monthly plan
Running costs are separate from the project fee: Shopify, domain, email, shipping app and review app are billed directly to you and are not marked up. Legal page wording should be reviewed by your solicitor; we provide solid starting drafts. Cosmetics regulatory compliance — EU Responsible Person, English labelling, CPNP (EU Cosmetic Products Notification Portal) registration — is your responsibility with your supplier. Support plans begin after the 30-day post-launch warranty period ends.